Rusyad, Daniel. “PATAGONIA’S BUSINESS APPROACH AS EFFECTIVE PERIPHERAL ROUTE OF MARKETING: VIRTUE-SPIRITED MARKETING PERSPECTIVE”. Jurnal Komunikasi dan New Media (JKNM) 1, no. 2 (March 1, 2022): 1–15. Accessed January 28, 2026. https://jurnal.undira.ac.id.206-168-190-59.cpanel.site/jknm/article/view/67.